QR Codes are Worthless
We had such high hopes for QR codes when they first came on the scene. You know, those black and white two dimensional squares embedded with information that nobody seems to know what to do with?
Personally, I like the way they look from a design standpoint and use one on my business cards. It always elicits a response like, “Oh, it’s one of those things.”
Yeah, that’s right. It’s one of those things. And that’s the problem with quick response, or QR codes. The average consumer is still not sure what to do with it.
Mobile Apps – Local Business Marketing
Mobile Apps For Business
Part of marketing for small business today is the consideration of mobile apps. What is a mobile app? App is short for application. An app is a program on your phone or other mobile device that makes it easier to do tasks.
We use mobile apps to email, text, play games, check the weather, read news, track finances, keep a calendar and address book, and to find local businesses just to name a few tasks. Every mobile device uses them and many come free with the device or are free to download from the app store associated with your particular device.
In the last 60 seconds, over 13,000 mobile apps were downloaded from the iTunes store.
An app is not a website. Your small business website is accessible on the Internet from a computer or laptop. It can also be found over an Internet browser app on your mobile device. For best results, your website should have a mobile version designed specifically for Internet access via mobile, but that’s another post for another day.