new years resolutions 2
New Years Resolutions are great. I have made them for as long as I can remember and have often been able to keep them to some degree. What is it about the calendar year flipping forward that makes me want to reinvent myself? It feels like a fresh start, an […]

21 New Years Resolutions 2015 Style


black friday
Black Friday 2014 – it is the most important revenue producing shopping day for large retail establishments. The day after, known as Small Business Saturday, is a potential goldmine for savvy, local, baby boomer business owners who have a digital marketing strategy in place. Small Business Saturday is a catalyst to boomer […]

Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday


overnight success
The secret to overnight success is that it takes years. Years of practice, trial and error, and failures that only lead to success through determination and perseverance. If there truly is a secret to overnight success, those in the know are keeping it to themselves. For the rest of us, […]

The Secret to Overnight Success



growing a business
There is a common problem today in growing a business. It is easy to buy books or hire coaches to learn how-to build a thriving business. You read the book, listen to the coach on a webinar and it all sounds so simple. It is simple, but not easy. The […]

The Ugly Truth About Marketing


Social Media Automation
Social media can be time consuming. When a new task consumes precious resources, you write it off as too much trouble. Social media is an enormous marketing tool. It is essential you find a realistic solution to getting it done. Here are 3 social media automation tools I use to […]

3 Social Media Automation Tools Experts Are Talking About


Small Business Ideas
Small business ideas are the backbone of our economy. Boomer business owners have a lot of experience and information at their fingertips. That information is not limited to the products and services you offer. The fact is, if you run a small business, at some point you are both janitor […]

Why Bigger Is Not Always Better – Small Business Ideas



marketing is expensive
As our economy continues to struggle, one of the first things to go in a business budget is the line item for marketing. Marketing is expensive. Here are three low cost ways to market your business right now. Speaking – Speaking is the fastest path to cash. It does not […]

The Biggest Lie In Your Business – Marketing Is Expensive


build a website
Remember the line, “If you build it, they will come,” from the Field of Dreams movie? Sadly, too many of Boomers have that same mantra about their website. Build a website and the visitors will flow through the door. Not so much. Building a website is step one to getting found […]

Stop Playing Hide and Seek With Google


Writing Blog Posts
Pull Back The Curtain – 3 Blog Topic Generators Writing blog posts is not always easy, even for writers. Blog ideas can be difficult to unearth when writing is not a daily habit. Keep in mind every blog post should not be about bringing in new sales, but about bringing […]

How To Take The Headache Out Of Writing Blog Posts



marketing ideas
Being different can make people cross the street when they see you coming. It can also cause people to remember you. What you want to make certain, is that they remember you for the right reason. That is when being different is good.

When Being Different Is Good – Thinking Outside the Box


Public Speaking Tips
Public speaking may be a well-noted fear, but is also how smart Baby Boomers are growing their businesses. A question I am often asked is, “Where do I find audiences?” That is a great question! It is actually far easier than you might think to find places to speak. Here […]

Discover 3 Simple Public Speaking Tips to Booking More Speaking Engagements


Business Revenue Growth
Business revenue growth is hard. You try all kinds of ideas, often at once, to see what sticks. One rather counter-intuitive method to fast-track growth is niche marketing. The importance of knowing your niche: niche marketing is the practice of concentrating your marketing efforts on a small and well defined […]

How To Fast-Track Business Revenue Growth



Social Media Marketing
We’re talking social media marketing and rather than assume you’ve heard of Linkedin (though I just can’t imagine that you haven’t) let me remind you. LinkedIn is “the” website for professional networking. So unlike Facebook which has a more friends and family type of feel to it, or Twitter with […]

Social Media Marketing with LinkedIn


local marketing strategies
There are so many local marketing strategies that can be put into play, but I want to hone in on three in particular. First is word of mouth marketing. I decided to look this phrase up online and discovered there is actually a Word of Mouth Marketing Association that was founded […]

3 Local Marketing Strategies That Work


online marketing secrets
It’s actually no longer a secret that online marketing is not an option anymore. It’s absolutely a requirement for your small business if you want to continue to grow and thrive. “If you build it, they will come” is not the approach to use in your online marketing. It may have been […]

5 Online Marketing Secrets for Small Business Success



client retention
Networking is a common strategy to growing a small business. But small business owners do not always think of networking in relation to customer retention. Building a community of happy advocates that are willing to share your brand is an important customer retention strategy and networking helps facilitate that. My […]

Networking Secrets To Improve Customer Retention


pricing
How do you go about setting the pricing for your products or services? Setting goods prices may seem easier because you have actual labor and manufacturing costs and the associated materials purchasing required to make the product. Those numbers are easier to see and calculate. Yet a first time entrepreneur […]

How To Determine The Right Pricing


relationship marketing
Relationship marketing and building rapport with your prospect during the sales process is one key to good salesmanship. The relationship between you as the salesman and your prospect has to begin by building trust. You don’t ask someone to marry you on the first date, and you don’t ask for […]

Relationship Marketing and Building Rapport



Business Automation
Don’t turn a blind eye to business automation systems. It’s the equivalent of running your business with a paper bag over your head. There is a great article on Yahoo! Finance from May of 2013 by John Aberle titled Simple Systems for Organizing Your Small Business that I encourage you […]

Business Automation: Plug the money leaks


market research
Which comes first the market or the product? Market Research and Building a Business How do you find a market for your business? Do you determine your products or services and then go out and beat the bushes for customers? Sitting behind a desk, cold calling potential leads all day […]

Which comes first the market or the product?


Start A Business
Entrepreneurship isn’t easy. In fact, its one of the most difficult things you can ever do. The effort, financing and sheer bravado required to start a business is overwhelming, especially if you were to put a pen to paper and write all the steps down in advance. According to the […]

How To Start A Business That Will Succeed



How to Start A Blog – Tips 1 through 5 here –>> 6. Re-purpose: This one runs two ways. If you don’t like to write, speak into your smartphone and have your post transcribed by a person or technology like Dragon Naturally Speaking. If you use video in your marketing, […]

How to Start A Blog – 10 Tips for Blogging in 2014 – Pt 2


How to Start a Blog
Blogging is a key strategy for marketing; even at the local business level so here are some friendly tips on how to start a blog that will help small businesses get seen and not take more time than you can dedicate to the task. A blog is your creation, emphasis […]

How to Start a Blog – 10 Tips for Blogging in 2014 -Pt 1


marketing strategy
Planning is an opportunity. It’s a chance to review how the current plan is working (provided you have a current plan). And it’s the time to reexamine current goals moving forward. Where your marketing strategy is concerned – planning is EVERYTHING. Sure it’s fun to come up with new ideas […]

Getting Ready for 2014 – Planning Your Marketing Strategy



Influence Marketing 2
Let’s talk about influence marketing. Influence is the ability to convince other’s or have an effect on their decisions. In marketing, we want to be able to influence the customer’s buying decision, ultimately, right? We want to have an effect on their decision to do business with us. Hopefully you’ve […]

Influence Marketing


sales strategy1
A Sales Strategy for Relationship Builders While there are many, many, many of you who have chosen to be business owners, I would venture to guess that fewer of you have had formal sales training or had to develop a sales strategy. When you decided to become a business owner, […]

A Sales Strategy


brand narrative
Brand narrative has been changing thanks to digital marketing and social media. No surprise there right? The basics of a brand narrative I believe boil down to concepts like those in the following quotes. From Douglas Rushkoff, an author on media theory who said, “We use stories to understand our […]

Brand Narrative



sponsorship 2
The Sponsorship Dilema There are three levels of sponsorship, or three tiers. Tier 1 is local like a chamber of commerce, networking, philanthropy event, but local. It’s right in your own backyard. Tier 2 is national like Be The Change Event I sponsored in Orlando. It’s a broader exposure. And […]

To Sponsor or Not To Sponsor


265465541
Though it’s social media, Google Plus for business is actually Google’s 4th attempt at a social media platform, and boy did they get it right this time, for so many reasons. Many of which have to do with The Google’s other services like being the number one search engine for […]

Google Plus for Business


online marketing strategy
Online Marketing Strategy – There’s Only One You Need To Know The only online marketing strategy that EVERY small business should be using IMMEDIATELY is blogging. Never has a small business marketing strategy been this powerful or this easy to do. Thank you Google! Imagine if there was a tool […]

Online Marketing Strategy



how to start a book1
Want to know how to start a book that you’ll actually finish? I’m speaking to the writer inside you; that person who wants to know how to start a book that you have a prayer of actually finishing. Yeah, you thought I didn’t know, right? Didn’t know that secretly, deep […]

How to Start A Book


email marketing1
Email Marketing is Dead! And other untruths about small business marketing that may be keeping your local small business from prosperity. It’s true, email marketing is easy and cheap. But that doesn’t mean that you should be shoving it at the In Box of every email address you can get […]

Email Marketing is Dead!


visual learners
Visual Learners Rejoice! Or maybe we should say visual learners have a choice. Either way, I have long been intrigued by the concept that there are different types of learners. I’m not sure that teachers knew, or necessarily cared, about that when I was in school a million years ago. […]

Visual Learners and #Pinterest Marketing



blogging2
Blog Posts and Google Authorship This month I’ve been hitting the concept of Google Plus hard;  blog posts and Google Authorship are part of that closely woven strategy that will get your local business noticed online. Well here’s the skinny on blog posts, Google search, G+ and Google Authorship and […]

#Blog Posts and Google Authorship


Brainstorming
Real Entrepreneurs Practice Brainstorming It’s my belief, and I have no measured empirical evidence to support this, that real successful entrepreneurs practice brainstorming on a regular basis. Brainstorming helps me be more creative. Because let’s face it, entrepreneurs live in their own heads way too much. Especially entrepreneurs that are self employed. […]

Brainstorming to Stay Creative


Google Plus1
Google Plus Last Friday I watched not just one but TWO Google hangouts; a hangout is part of the Google Plus system. Google Plus or G+ as you may see it called is the fourth attempt by Google to create a viable social media platform. And this time, I believe […]

Google Plus is a Game Changer



Increase Productivity
How To Increase Productivity at Work What would you say if I told you that to increase productivity at work you should take a vacation? Terrific, I guess that’s the end of this post. But just in case you need some more convincing let me make the case for increased […]

Increase Productivity


Sponsorships
Sponsorships: To Show or Not To Show – that is the question. Sponsorships are a great way to grow your business but you have to be ready. And you have to analyze the opportunity in the right light to determine if any given sponsorship is worth your business marketing dollars. […]

Sponsorships


QR Codes
QR Codes are Worthless We had such high hopes for QR codes when they first came on the scene. You know, those black and white two dimensional squares embedded with information that nobody seems to know what to do with? Personally, I like the way they look from a design […]

QR Codes are Worthless



Cyber Monday
From Black Friday to Cyber Monday – The Sales are On! I’m sure you’ve all heard of black Friday and cyber Monday. Black Friday is the Friday after Thanksgiving as we call it here in the United States. According to Wikipedia, the term was coined in Philadelphia. So many US […]

Cyber Monday


Pervasive Communication
Pervasive communication is the fancy pants way of labeling CHAOS in communications. Maybe that’s not entirely fair. You see the Internet has given us access to the world’s largest water cooler. Anyone who has been around the water cooler a couple of times knows, that the conversation is often scattered […]

Pervasive Communication


Sales Training
Sales Training and Sales Tips That Build Business Not all entrepreneurs have the great fortune to have been part of a large corporation where they received expert sales training. And that, my friends, is unfortunate. Because without sales there is no business. No Sales = No Business = No Money […]

Sales Training



presidential election 2012
The Privilege of Voting – Presidential Election 2012 For the first time, my first born child is old enough to vote and he’s taking the privilege of voting in the Presidential Election 2012 as seriously as any good American citizen. My goal as a parent has always been to raise […]

Presidential Election 2012


Digital Literacy
Digital Literacy – It’s Time For A New Definition Digital literacy is a term coined by academics for academics about academics. At least that used to be the case. When I first came across the term around three years ago, the only books I could find on the subject were […]

Digital Literacy


Build a Platform
How To Build A Platform – Local Business Marketing in 3 Easy Steps It’s very likely that you’ve heard the term “platform” or building a platform related to authors,  musicians and other arty types. But building a platform is necessary for every local business. This platform is the stage from […]

How To Build A Platform