Helping smart, savvy and motivated baby boomers market online simply, safely and successfully.
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Networking Tips That Improve Customer Retention

Networking Tips That Improve Customer Retention

Networking is a common strategy to growing a small business. But small business owners do not always think of networking in relation to customer retention. Building a community of happy advocates that are willing to share your brand is an important customer retention strategy and networking helps facilitate that. My friend and colleague Christine Clifton(…)

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How To Determine Your Pricing

How To Determine Your Pricing

How do you go about setting the pricing for your products or services? Setting goods prices may seem easier because you have actual labor and manufacturing costs and the associated materials purchasing required to make the product. Those numbers are easier to see and calculate. Yet a first time entrepreneur can still make mistakes like(…)

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Relationship Marketing and Building Rapport

Relationship Marketing and Building Rapport

Relationship marketing and building rapport with your prospect during the sales process is one key to good salesmanship. The relationship between you as the salesman and your prospect has to begin by building trust. You don’t ask someone to marry you on the first date, and you don’t ask for the sale before building a(…)

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Business Automation: Plug the money leaks

Business Automation: Plug the money leaks

Don’t turn a blind eye to business automation systems. It’s the equivalent of running your business with a paper bag over your head. There is a great article on Yahoo! Finance from May of 2013 by John Aberle titled Simple Systems for Organizing Your Small Business that I encourage you to go read. What I(…)

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Which comes first the market or the product?

Which comes first the market or the product?

Which comes first the market or the product? Market Research and Building a Business How do you find a market for your business? Do you determine your products or services and then go out and beat the bushes for customers? Sitting behind a desk, cold calling potential leads all day is one method of business(…)

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How To Start A Business That Will Succeed

How To Start A Business That Will Succeed

Entrepreneurship isn’t easy. In fact, its one of the most difficult things you can ever do. The effort, financing and sheer bravado required to start a business is overwhelming, especially if you were to put a pen to paper and write all the steps down in advance. According to the SBA [US Small Business Administration](…)

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How to Start A Blog – 10 Tips for Blogging in 2014 – Pt 2

How to Start A Blog – Tips 1 through 5 here –>> 6. Re-purpose: This one runs two ways. If you don’t like to write, speak into your smartphone and have your post transcribed by a person or technology like Dragon Naturally Speaking. If you use video in your marketing, YouTube does a marginal job(…)

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How to Start a Blog – 10 Tips for Blogging in 2014 -Pt 1

How to Start a Blog – 10 Tips for Blogging in 2014 -Pt 1

Blogging is a key strategy for marketing; even at the local business level so here are some friendly tips on how to start a blog that will help small businesses get seen and not take more time than you can dedicate to the task. A blog is your creation, emphasis on the YOU. Only around(…)

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Getting Ready for 2014 – Planning Your Marketing Strategy

Getting Ready for 2014 – Planning Your Marketing Strategy

Planning is an opportunity. It’s a chance to review how the current plan is working (provided you have a current plan). And it’s the time to reexamine current goals moving forward. Where your marketing strategy is concerned – planning is EVERYTHING. Sure it’s fun to come up with new ideas and easy to get excited(…)

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Influence Marketing

Influence Marketing

Let’s talk about influence marketing. Influence is the ability to convince other’s or have an effect on their decisions. In marketing, we want to be able to influence the customer’s buying decision, ultimately, right? We want to have an effect on their decision to do business with us. Hopefully you’ve heard of the very famous(…)

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A Sales Strategy

A Sales Strategy

A Sales Strategy for Relationship Builders While there are many, many, many of you who have chosen to be business owners, I would venture to guess that fewer of you have had formal sales training or had to develop a sales strategy. When you decided to become a business owner, you didn’t necessarily make that(…)

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Brand Narrative

Brand Narrative

Brand narrative has been changing thanks to digital marketing and social media. No surprise there right? The basics of a brand narrative I believe boil down to concepts like those in the following quotes. From Douglas Rushkoff, an author on media theory who said, “We use stories to understand our world, orient ourselves, motivate our(…)

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To Sponsor or Not To Sponsor

To Sponsor or Not To Sponsor

The Sponsorship Dilema There are three levels of sponsorship, or three tiers. Tier 1 is local like a chamber of commerce, networking, philanthropy event, but local. It’s right in your own backyard. Tier 2 is national like Be The Change Event I sponsored in Orlando. It’s a broader exposure. And finally, is Tier 3 which(…)

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Google Plus for Business

Google Plus for Business

Though it’s social media, Google Plus for business is actually Google’s 4th attempt at a social media platform, and boy did they get it right this time, for so many reasons. Many of which have to do with The Google’s other services like being the number one search engine for example. They’ve also created other(…)

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Online Marketing Strategy

Online Marketing Strategy

Online Marketing Strategy – There’s Only One You Need To Know The only online marketing strategy that EVERY small business should be using IMMEDIATELY is blogging. Never has a small business marketing strategy been this powerful or this easy to do. Thank you Google! Imagine if there was a tool that let people in your(…)

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How to Start A Book

How to Start A Book

Want to know how to start a book that you’ll actually finish? I’m speaking to the writer inside you; that person who wants to know how to start a book that you have a prayer of actually finishing. Yeah, you thought I didn’t know, right? Didn’t know that secretly, deep down, you’ve always wanted to(…)

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Email Marketing is Dead!

Email Marketing is Dead!

Email Marketing is Dead! And other untruths about small business marketing that may be keeping your local small business from prosperity. It’s true, email marketing is easy and cheap. But that doesn’t mean that you should be shoving it at the In Box of every email address you can get your hands on. Because that(…)

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Visual Learners and #Pinterest Marketing

Visual Learners and #Pinterest Marketing

Visual Learners Rejoice! Or maybe we should say visual learners have a choice. Either way, I have long been intrigued by the concept that there are different types of learners. I’m not sure that teachers knew, or necessarily cared, about that when I was in school a million years ago. It was more of a(…)

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#Blog Posts and Google Authorship

#Blog Posts and Google Authorship

Blog Posts and Google Authorship This month I’ve been hitting the concept of Google Plus hard;  blog posts and Google Authorship are part of that closely woven strategy that will get your local business noticed online. Well here’s the skinny on blog posts, Google search, G+ and Google Authorship and why Google Plus is a(…)

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Brainstorming to Stay Creative

Brainstorming to Stay Creative

Real Entrepreneurs Practice Brainstorming It’s my belief, and I have no measured empirical evidence to support this, that real successful entrepreneurs practice brainstorming on a regular basis. Brainstorming helps me be more creative. Because let’s face it, entrepreneurs live in their own heads way too much. Especially entrepreneurs that are self employed. And when you don’t have(…)

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Google Plus is a Game Changer

Google Plus is a Game Changer

Google Plus Last Friday I watched not just one but TWO Google hangouts; a hangout is part of the Google Plus system. Google Plus or G+ as you may see it called is the fourth attempt by Google to create a viable social media platform. And this time, I believe they’ve done it. In fact,(…)

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Increase Productivity

Increase Productivity

How To Increase Productivity at Work What would you say if I told you that to increase productivity at work you should take a vacation? Terrific, I guess that’s the end of this post. But just in case you need some more convincing let me make the case for increased productivity, according to the experts.(…)

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Sponsorships

Sponsorships

Sponsorships: To Show or Not To Show – that is the question. Sponsorships are a great way to grow your business but you have to be ready. And you have to analyze the opportunity in the right light to determine if any given sponsorship is worth your business marketing dollars. Every piece of marketing that(…)

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QR Codes are Worthless

QR Codes are Worthless

QR Codes are Worthless We had such high hopes for QR codes when they first came on the scene. You know, those black and white two dimensional squares embedded with information that nobody seems to know what to do with? Personally, I like the way they look from a design standpoint and use one on(…)

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Cyber Monday

Cyber Monday

From Black Friday to Cyber Monday – The Sales are On! I’m sure you’ve all heard of black Friday and cyber Monday. Black Friday is the Friday after Thanksgiving as we call it here in the United States. According to Wikipedia, the term was coined in Philadelphia. So many US companies would give their employees(…)

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Pervasive Communication

Pervasive Communication

Pervasive communication is the fancy pants way of labeling CHAOS in communications. Maybe that’s not entirely fair. You see the Internet has given us access to the world’s largest water cooler. Anyone who has been around the water cooler a couple of times knows, that the conversation is often scattered and quick — non-linear —(…)

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Sales Training

Sales Training

Sales Training and Sales Tips That Build Business Not all entrepreneurs have the great fortune to have been part of a large corporation where they received expert sales training. And that, my friends, is unfortunate. Because without sales there is no business. No Sales = No Business = No Money That’s a very simple equation.

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Presidential Election 2012

Presidential Election 2012

The Privilege of Voting – Presidential Election 2012 For the first time, my first born child is old enough to vote and he’s taking the privilege of voting in the Presidential Election 2012 as seriously as any good American citizen. My goal as a parent has always been to raise productive members of society who(…)

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Digital Literacy

Digital Literacy

Digital Literacy – It’s Time For A New Definition Digital literacy is a term coined by academics for academics about academics. At least that used to be the case. When I first came across the term around three years ago, the only books I could find on the subject were academic treatises that were difficult(…)

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How To Build A Platform

How To Build A Platform

How To Build A Platform – Local Business Marketing in 3 Easy Steps It’s very likely that you’ve heard the term “platform” or building a platform related to authors,  musicians and other arty types. But building a platform is necessary for every local business. This platform is the stage from which your message gets heard.(…)

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Systems Thinking

Systems Thinking

Systems Thinking – 10 Key Small Business Systems Even if you are the only employee in your small business, you need to apply systems thinking to the activities that make your business run. It’s important because like a Rube Goldberg machine, every activity within your business has an impact on all the other moving parts.(…)

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Marketing Calendar

Marketing Calendar

Why Your Small Business Needs A Marketing Calendar Having a marketing calendar saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why. It’s very easy to(…)

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Social Media Management

Social Media Management

Not Your Usual Social Media Management Article Oy, enough already with the social media management, the pinning, the liking, the following… Sometimes it feels like this is all anybody talks about, all I’m training on, all my audiences want to know more about when I’m sharing with novices in the online world. And therein lies(…)

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Lead Systems

Lead Systems

Lead Systems – A Sure Way To Increase Business Do you have a follow up system for your leads? Does it look a lot like the photo on the left? A shoebox where you throw all the business cards you collect. You have every intention of sorting them out later but later never comes. As(…)

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Mobile Apps

Mobile Apps

Mobile Apps For Business Part of marketing for small business today is the consideration of mobile apps. What is a mobile app? App is short for application. An app is a program on your phone or other mobile device that makes it easier to do tasks. We use mobile apps to email, text, play games,(…)

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Effective Leadership

Effective Leadership

Effective Leadership Requires Diligence September always feels like the beginning. The beginning of school, the beginning of my favorite season, the beginning of a new year; I guess that’s because I loved school, my birthday is in the Fall and duh, Halloween! Fall is a time when everything seems possible again. No matter how beat(…)

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10 Steps To Take Before Marketing With Social Media

10 Steps To Take Before Marketing With Social Media

Marketing With Social Media As with anything, it’s best to have a plan before you get started and that’s equally true of marketing with social media for small or local businesses. Otherwise you will find yourself overwhelmed and wondering if you’re just wasting your time. 1. Define your objectives or goals Why are you getting(…)

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Business Coaching

Business Coaching

Is Business Coaching Really Necessary for Small Business Owners? Let me start by saying, I’m not in the business coaching arena. A coach is someone who uses their knowledge to guide an individual or team toward better results. And whether we are referring to sports, business or life, a coach simply employs tools and methods(…)

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Multi-Tasking The Small Business Fairytale

Multi-Tasking The Small Business Fairytale

Multi-tasking is for losers. That’s right, you heard me. L O S E R S. Why so harsh today Kalynn, somebody puke in your coffee? No, I’m just tired of repeating the same mistake and my guess is 9 out 10 of you small business owners are doing the same. So the buck stops here.(…)

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What is Marketing

What is Marketing

So just what is marketing? Marketing has held many definitions since the Mad Men days.  I saw that Seth Godin, on his blog back in March had this to say, “In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made.(…)

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Why Blog for Business

Why Blog for Business

Why Blog for Business – Your Small Business Marketing Why indeed! If you think blogging means having to sit at a computer everyday thinking up something important or witty to say to a non-existent audience, then you’ve missed the boat on the important questions of, why blog for business. Business blogs and blogging are not(…)

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Mobile Marketing

Mobile Marketing

Mobile Marketing in Local Business I believe that mobile marketing will be the bridge that connects traditional direct marketing for small business with the world of online marketing. Let’s face it, the world has changed and it’s not finished yet. If you want to converse with a Millenial [AKA: Generation Y, Echo Boomers and Generation(…)

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Lead Generation

Lead Generation

Website Lead Generation – Does Your Website Do It’s Job? In the ’90′s, if your business had a website up and running, you were way ahead of the game. But it’s not the 90s any longer. Your website (and you should have a website by now) needs to become an effective lead magnet securing it’s(…)

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Marketing to Women

Marketing to Women

The Art of Marketing to Women First, I feel the need to make the economic argument for why marketing to women matters. The World Bank predicts that the earning power of women will hover around $18 trillion by 2014, which is $5 trillion increase in current income, and more than double the estimated GDP for(…)

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Public Speaking Tips

Public Speaking Tips

Public Speaking – Biggest Fear or Fastest Path to Cash? Okay, I looked it up, because I roll like that; fear of public speaking is called Glassophobia. Not that you are expected to remember it but I like learning new words. It’s said that 75% of people experience some kind of nervousness or anxiety in(…)

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