Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

black friday 2014Black Friday 2014 – it is the most important revenue producing shopping day for large retail establishments. The day after, known as Small Business Saturday, is a potential goldmine for savvy, local, baby boomer business owners who have a digital marketing strategy in place. Small Business Saturday is a catalyst to boomer business success. (more…)

Why Bigger Is Not Always Better – Small Business Ideas

Small Business IdeasSmall business ideas are the backbone of our economy. Boomer business owners have a lot of experience and information at their fingertips.

That information is not limited to the products and services you offer. The fact is, if you run a small business, at some point you are both janitor and CEO. You are uniquely qualified to mentor and know more than you are giving yourself credit for.

Bigger companies have marketing dollars to spend in ways small business can never afford. Everyone can play big on the Internet. That is the beauty of social media, blogging and content marketing. (more…)

Stop Playing Hide and Seek With Google

build a websiteRemember the line, “If you build it, they will come,” from the Field of Dreams movie? Sadly, too many of Boomers have that same mantra about their website. Build a website and the visitors will flow through the door. Not so much.

Building a website is step one to getting found online. Without a website, you have nowhere to send customers or prospects to learn more about your products and services. (more…)