That information is not limited to the products and services you offer. The fact is, if you run a small business, at some point you are both janitor and CEO. You are uniquely qualified to mentor and know more than you are giving yourself credit for.
Bigger companies have marketing dollars to spend in ways small business can never afford. Everyone can play big on the Internet. That is the beauty of social media, blogging and content marketing.
Marketing expert Deon Douglas of Thinking Giant, a digital marketing agency in New York City says, “If you’re a small business owner and you wrote a weekly blog about your challenges in business, you’d be surprised how many people you can find out there who’d be interested in that story every single week.”
It is common for beginners to ask, ““Who’s going to be interested in what I have to say?” Douglas notes that there is a world of young business owners looking for guidance.
Guess what Baby Boomer? You are a mentor! Everything you have experienced as a small business owner from cleaning the bathroom to negotiating national contracts gives you a perspective many entrepreneurs do not have. It is part of your story.
Storytelling is one of the best ways to “sell” in online communication mediums. So tell the world your story. Big companies cannot begin to tell as personal a story as a small business owner lives daily. Use the advantage of your experience.