Community involvement starts with the people who actually live there. It warms my heart to see businesses within the community look for ways to aid through educational opportunities or strengthening neighborhoods. But if we the people don’t actively involve ourselves in our local communities, then shame on us.
In order for a community to remain vital, it must partner with business and stay actively willing to dialogue. But we must not fall for the same marketing tactics that cause us to become customers. It is easy to woo with free give a ways. Our communities are too important to allow human psychological triggers to color our major decisions.
Stay involved, stay focused and stay real. Most importantly, stay involved in your community.