by The Boomer Gal | Sep 25, 2012 | Social Media
Not Your Usual Social Media Management Article
Social Media Management Audio Version
Oy, enough already with the social media management, the pinning, the liking, the following…
Sometimes it feels like this is all anybody talks about, all I’m training on, all my audiences want to know more about when I’m sharing with novices in the online world.
And therein lies the key factor. Novices in the online world. There are your early adopters and then there are those that come late to the party. Now I’ve often been an early adopter much to my own detriment [the Saturn automobile, Gateway desktop computer and iPad one to name a few] but in business, early adoption can be really stupid or a one-way ticket to SUCCESS.
The problem for small business marketing, is knowing when to pull that trigger. And sadly, most small and medium sized business owners take the wait and see approach, which as a fiscal conservative, I can’t blame them for.
However…
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by The Boomer Gal | Jun 26, 2012 | Marketing
Google Local Search
There has been a lot going on with Google local search lately. Maybe you’ve heard the uproar all along Main Street USA, but if not, here’s a little background.
Local search is a rather new phenomenon to small business marketing. You may have heard it referred to as local search engine optimization or reputation management. No matter what the insiders call it, the bottom line is, it’s revolutionized small business marketing at the local search level and given a distinct advantage to Main Street.
It all began in November of 2010 when Google recognized that 30% of it’s users were forcing the algorithm to return local search results. Google wisely decided that if 30% of users had figured out how to game the system, then how many more users might want Google local search results rather than broader more global results.
That’s when another Google generated shift occurred that forever changed marketing at the local level. And until recently, that system which we called local search generically and Google Places at the behemoth level, put local small business locations on page one of the search results. This was done not just as a courtesy to you and I, but also so that Google could grow it’s virtual real estate.
Google gave every local business that you might find in every Yellow Pages in the nation and the world, a page on the Google website. (Hence the rapid demise of both Yellow Pages and Super Pages). It was GENIUS! But what was once just user centric embraced feedback and interaction has turned into a multi-billion and perhaps trillion dollar marketing opportunity.
Oy, enough already with the social media management, the pinning, the liking, the following…