Mobile Marketing
If you want to reach the under 30 Millenials,
then you better know how to text.
Mobile Marketing in Local Business
I believe that mobile marketing will be the bridge that connects traditional direct marketing for small business with the world of online marketing. Let’s face it, the world has changed and it’s not finished yet.
If you want to converse with a Millenial [AKA: Generation Y, Echo Boomers and Generation Next] who in general terms is anyone born from approximately 1980-2001, warm up those thumbs!
It’s very difficult to communicate with a Millenial if you don’t text. It’s their preferred method of communication and they are the second largest age demographic after baby boomers.
To ignore them in your local marketing is a serious mistake. Generation Y were the first to grow up with computers in their homes and 500 television channels. They think nothing of walking around with a phone that has ZERO wires connected to a wall.