Mobile Marketing

Mobile Marketing

by | Jul 24, 2012 | Marketing

Mobile Marketing

If you want to reach the under 30 Millenials,
then you better know how to text.

Mobile Marketing in Local Business

I believe that mobile marketing will be the bridge that connects traditional direct marketing for small business with the world of online marketing. Let’s face it, the world has changed and it’s not finished yet.

If you want to converse with a Millenial [AKA: Generation Y, Echo Boomers and Generation Next] who in general terms is anyone born from approximately 1980-2001, warm up those thumbs!

It’s very difficult to communicate with a Millenial if you don’t text. It’s their preferred method of communication and they are the second largest age demographic after baby boomers.

To ignore them in your local marketing is a serious mistake. Generation Y were the first to grow up with computers in their homes and 500 television channels. They think nothing of walking around with a phone that has ZERO wires connected to a wall.

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The Fun Theory – Gamification

The Fun Theory – Gamification

by | May 29, 2012 | Gamification

Gamification in Your Business

Let’s talk gamification. If a picture is worth 1000 words, what’s a video worth? Gamification

I’d venture to say it’s worth a trillion. A trillion words, a trillion dollars, a trillion visions of fun.

The Fun Theory is an initiative of the Volkswagen company, and they’ve hit the proverbial nail on the head. An interesting concept that proves gamification in marketing is the way to get customers/clients to do what you want them to do, even when it’s good for them.

This particular video really appeals to me because it’s such a great example. The concept is: can we get more people to take the stairs over the escalator by making it fun to do?

Watch the video and I’ll tell you why you need gamification in your marketing.

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