There is a common problem today in growing a business. It is easy to buy books or hire coaches to learn how-to build a thriving business. You read the book, listen to the coach on a webinar and it all sounds so simple.
It is simple, but not easy.
The execution of simple is difficult and therein lays the problem.
There are three levels of sponsorship, or three tiers. Tier 1 is local like a chamber of commerce, networking, philanthropy event, but local. It’s right in your own backyard. Tier 2 is national like Be The Change Event I sponsored in Orlando. It’s a broader exposure. And finally, is Tier 3 which is International and can be much more corporate. They can also be big, really big events. Which makes sense, their International.
Let’s assume that sponsoring is new to you or that you’ve worked your way to a certain level, you’re already at Tier 1 or maybe even Tier 2. (more…)
Community involvement starts with the people who actually live there. It warms my heart to see businesses within the community look for ways to aid through educational opportunities or strengthening neighborhoods. But if we the people don’t actively involve ourselves in our local communities, then shame on us.
In order for a community to remain vital, it must partner with business and stay actively willing to dialogue. But we must not fall for the same marketing tactics that cause us to become customers. It is easy to woo with free give a ways. Our communities are too important to allow human psychological triggers to color our major decisions.
Stay involved, stay focused and stay real. Most importantly, stay involved in your community.