by The Boomer Gal | Dec 11, 2013 | Marketing
Planning is an opportunity. It’s a chance to review how the current plan is working (provided you have a current plan). And it’s the time to reexamine current goals moving forward.
Where your marketing strategy is concerned – planning is EVERYTHING. Sure it’s fun to come up with new ideas and easy to get excited about the latest this or that. And while those are the moments a creative mind adores, they are merely the tip of iceberg in terms of planning your marketing strategy. (more…)
by The Boomer Gal | Oct 2, 2012 | Marketing
Why Your Small Business Needs A Marketing Calendar
Marketing Calendar Audio Version
Having a marketing calendar saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.
It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!
The mistake happens when we decide that the people we interact with personally represent the majority. Take for example, the Director who decided that her company would stop using tele-recruitment to contact existing and potential clients because from her point of view, EVERYBODY has a cell phone now and the warm and cold calling from the phone bank to the home number was ineffective and a waste of resources.
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by The Boomer Gal | Jul 17, 2012 | Marketing
Website Lead Generation – Does Your Website Do It’s Job?
In the ’90’s, if your business had a website up and running, you were way ahead of the game.
But it’s not the 90s any longer.
Your website (and you should have a website by now) needs to become an effective lead magnet securing it’s place as a substantial lead generation machine in your small business marketing plan.
Lead generation is something all business owners worry over. So let me give you an idea of how your website lead generation should be implemented so that you can grow your local or small business faster. (more…)
