Google Plus is a Game Changer

Google Plus is a Game Changer

by | Jan 8, 2013 | Social Media

Google Plus

Google Plus for BusinessLast Friday I watched not just one but TWO Google hangouts; a hangout is part of the Google Plus system. Google Plus or G+ as you may see it called is the fourth attempt by Google to create a viable social media platform. And this time, I believe they’ve done it. In fact, Google has done several things over the past year that CONTINUES to make them a force to be reckoned with online and not just as a search engine either.

You may not be aware that Google has always been more than just a search engine. They have forever made available various tools, some very powerful tools that help web developers, marketers and general business owners get more out of the Internet. And these tools have always been free to use. So many, if not ALL of those most recent things were created to revolve around Google Plus.

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Remember The Lemonade Stand When Marketing a Small Business

Remember The Lemonade Stand When Marketing a Small Business

by | Jun 5, 2012 | Marketing

marketing a small businessThe Biggest Mistake in Marketing a Small Business

I often call this one, the Field of Dreams approach to marketing a small business online. You remember the highly popular movie with Kevin Costner and James Earl Jones (where we got our first look at Ray Liotta as Shoeless Joe Jackson)? No?

Well let me give you the tag line: If you build it, they will come.

Not just No, but Hell No!

This is exactly the wrong tactic when it comes to marketing a small business.

With all due respect to Hollywood, hearing voices in a cornfield isn’t a good way to make decisions about life or marketing for small business.
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