by The Boomer Gal | Apr 21, 2014 | Marketing
It’s actually no longer a secret that online marketing is not an option anymore. It’s absolutely a requirement for your small business if you want to continue to grow and thrive. “If you build it, they will come” is not the approach to use in your online marketing. It may have been true in the 90s, but it’s not true today. Don’t fret, because there’s still time for you to get established and see your small business success increase with these 5 online marketing secrets. (more…)
by The Boomer Gal | Mar 5, 2013 | Blogging
Online Marketing Strategy – There’s Only One You Need To Know
The only online marketing strategy that EVERY small business should be using IMMEDIATELY is blogging. Never has a small business marketing strategy been this powerful or this easy to do.
Thank you Google!
Imagine if there was a tool that let people in your target market find you instantly when they did a Google search.
If your business website could show up on page one of Google search results before more popular sites in your market, in your local area, without paying for it, what would that be worth to you?
Because that’s what blogging will do for your business. It can place you ahead of the crowd in your local business market
And yes we have Google to thank for it.
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by The Boomer Gal | Oct 16, 2012 | Marketing
How To Build A Platform – Local Business Marketing in 3 Easy Steps
It’s very likely that you’ve heard the term “platform” or building a platform related to authors, musicians and other arty types. But building a platform is necessary for every local business. This platform is the stage from which your message gets heard. It used to be that only celebrities or those seeking celebrity had a platform. But thanks to the interwebs, that’s no longer true. Anyone can be a celebrity in their business, local community and industry.
How to build a platform – grab these three tools and we can get started.
- Concept
- Campaign
- Change
You were expecting hammer, nails and work gloves? Well, aren’t you cute. Our platform is going to be more cerebral and less elbow-grease. Although, some headlight fluid may not be a bad idea.
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by The Boomer Gal | Sep 11, 2012 | Mobile
Mobile Apps – Local Business Marketing
Mobile Apps For Business
Part of marketing for small business today is the consideration of mobile apps. What is a mobile app? App is short for application. An app is a program on your phone or other mobile device that makes it easier to do tasks.
We use mobile apps to email, text, play games, check the weather, read news, track finances, keep a calendar and address book, and to find local businesses just to name a few tasks. Every mobile device uses them and many come free with the device or are free to download from the app store associated with your particular device.
In the last 60 seconds, over 13,000 mobile apps were downloaded from the iTunes store.
An app is not a website. Your small business website is accessible on the Internet from a computer or laptop. It can also be found over an Internet browser app on your mobile device. For best results, your website should have a mobile version designed specifically for Internet access via mobile, but that’s another post for another day.
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It’s actually no longer a secret that online marketing is not an option anymore. It’s absolutely a requirement for your small business if you want to continue to grow and thrive. “If you build it, they will come” is not the approach to use in your online marketing. It may have been true in the 90s, but it’s not true today. Don’t fret, because there’s still time for you to get established and see your small business success increase with these 5 online marketing secrets. (more…)
