Multi-Tasking The Small Business Fairytale
Multi-tasking is for losers.
Multi-Tasking is for LOSERS! Audio Version
That’s right, you heard me. L O S E R S.
Why so harsh today Kalynn, somebody puke in your coffee? No, I’m just tired of repeating the same mistake and my guess is 9 out 10 of you small business owners are doing the same. So the buck stops here.
I’ll tell you a quick story. I was with entrepreneur Joel Comm of Infomedia, Inc a couple of years ago. Joel, if you don’t know him, is the author of The Adsense Code, Click Here to Order, Twitter Power and maybe another book or two, but those are his books on my shelf. Anyway, Joel told a small group of us, there were about 10 of us in the room, that, like many of us, he started his business himself, wearing all the proverbial hats.
That’s the typical journey of nearly all entrepreneurs and small business owners. You start a business because you want to help people, or you’re really really good at something and decide to make it your vocation not just a beloved hobby, or you had an innovative idea that you knew would change an industry or the world at large so you made the leap to business ownership. The story is very familiar for every entrepreneur.
But what Joel told us, and I’ve always kept at the back of my mind, is that every time he reached the decision that it was probably time to hire an employee to take some of the workload, he resisted for a while. Kept trying to take care of it all himself, whether it was not wanting to let go of control, or not knowing what to delegate or worry that the income wasn’t really there to support hiring another person. When he eventually bit the bullet and hired, his revenue ALWAYS, increased as a result.
