by The Boomer Gal | Apr 2, 2013 | Social Media
Though it’s social media, Google Plus for business is actually Google’s 4th attempt at a social media platform, and boy did they get it right this time, for so many reasons. Many of which have to do with The Google’s other services like being the number one search engine for example. They’ve also created other programs both before Google Plus and after Google Plus that have been rolled into and connected to this platform. All of which basically would have made it indispensible anyway. But people are really learning how to use Google Plus for business marketing and they are enjoying it as a social media site in it’s own right.
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by The Boomer Gal | Mar 5, 2013 | Blogging
Online Marketing Strategy – There’s Only One You Need To Know
The only online marketing strategy that EVERY small business should be using IMMEDIATELY is blogging. Never has a small business marketing strategy been this powerful or this easy to do.
Thank you Google!
Imagine if there was a tool that let people in your target market find you instantly when they did a Google search.
If your business website could show up on page one of Google search results before more popular sites in your market, in your local area, without paying for it, what would that be worth to you?
Because that’s what blogging will do for your business. It can place you ahead of the crowd in your local business market
And yes we have Google to thank for it.
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by The Boomer Gal | Jan 22, 2013 | Blogging
Blog Posts and Google Authorship
This month I’ve been hitting the concept of Google Plus hard; blog posts and Google Authorship are part of that closely woven strategy that will get your local business noticed online.
Well here’s the skinny on blog posts, Google search, G+ and Google Authorship and why Google Plus is a game changer this year for your business.
Around September 2012, Google instituted a program called Google Authorship. Now remember the purpose of Google. Google is a search engine. Their imperative is to deliver the MOST relevant search results possible to every user on earth. That is a HUGE undertaking. Google Authorship is another cog in the machine of that process of delivering search results.
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by The Boomer Gal | Jan 8, 2013 | Social Media
Google Plus
Last Friday I watched not just one but TWO Google hangouts; a hangout is part of the Google Plus system. Google Plus or G+ as you may see it called is the fourth attempt by Google to create a viable social media platform. And this time, I believe they’ve done it. In fact, Google has done several things over the past year that CONTINUES to make them a force to be reckoned with online and not just as a search engine either.
You may not be aware that Google has always been more than just a search engine. They have forever made available various tools, some very powerful tools that help web developers, marketers and general business owners get more out of the Internet. And these tools have always been free to use. So many, if not ALL of those most recent things were created to revolve around Google Plus.
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by The Boomer Gal | Jun 26, 2012 | Marketing
Google Local Search
There has been a lot going on with Google local search lately. Maybe you’ve heard the uproar all along Main Street USA, but if not, here’s a little background.
Local search is a rather new phenomenon to small business marketing. You may have heard it referred to as local search engine optimization or reputation management. No matter what the insiders call it, the bottom line is, it’s revolutionized small business marketing at the local search level and given a distinct advantage to Main Street.
It all began in November of 2010 when Google recognized that 30% of it’s users were forcing the algorithm to return local search results. Google wisely decided that if 30% of users had figured out how to game the system, then how many more users might want Google local search results rather than broader more global results.
That’s when another Google generated shift occurred that forever changed marketing at the local level. And until recently, that system which we called local search generically and Google Places at the behemoth level, put local small business locations on page one of the search results. This was done not just as a courtesy to you and I, but also so that Google could grow it’s virtual real estate.
Google gave every local business that you might find in every Yellow Pages in the nation and the world, a page on the Google website. (Hence the rapid demise of both Yellow Pages and Super Pages). It was GENIUS! But what was once just user centric embraced feedback and interaction has turned into a multi-billion and perhaps trillion dollar marketing opportunity.
Though it’s social media, Google Plus for business is actually Google’s 4th attempt at a social media platform, and boy did they get it right this time, for so many reasons. Many of which have to do with The Google’s other services like being the number one search engine for example. They’ve also created other programs both before Google Plus and after Google Plus that have been rolled into and connected to this platform. All of which basically would have made it indispensible anyway. But people are really learning how to use Google Plus for business marketing and they are enjoying it as a social media site in it’s own right.
