The Fun Theory – Gamification

by The Boomer Gal | May 29, 2012 | Gamification

Gamification in Your Business

Let’s talk gamification. If a picture is worth 1000 words, what’s a video worth? Gamification

I’d venture to say it’s worth a trillion. A trillion words, a trillion dollars, a trillion visions of fun.

The Fun Theory is an initiative of the Volkswagen company, and they’ve hit the proverbial nail on the head. An interesting concept that proves gamification in marketing is the way to get customers/clients to do what you want them to do, even when it’s good for them.

This particular video really appeals to me because it’s such a great example. The concept is: can we get more people to take the stairs over the escalator by making it fun to do?

Watch the video and I’ll tell you why you need gamification in your marketing.

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