Black Friday 2014 – it is the most important revenue producing shopping day for large retail establishments. The day after, known as Small Business Saturday, is a potential goldmine for savvy, local, baby boomer business owners who have a digital marketing strategy in place. Small Business Saturday is a catalyst to boomer business success. (more…)
There is a common problem today in growing a business. It is easy to buy books or hire coaches to learn how-to build a thriving business. You read the book, listen to the coach on a webinar and it all sounds so simple.
It is simple, but not easy.
The execution of simple is difficult and therein lays the problem.
Small business ideas are the backbone of our economy. Boomer business owners have a lot of experience and information at their fingertips.
That information is not limited to the products and services you offer. The fact is, if you run a small business, at some point you are both janitor and CEO. You are uniquely qualified to mentor and know more than you are giving yourself credit for.
Bigger companies have marketing dollars to spend in ways small business can never afford. Everyone can play big on the Internet. That is the beauty of social media, blogging and content marketing. (more…)
As our economy continues to struggle, one of the first things to go in a business budget is the line item for marketing. Marketing is expensive.
Here are three low cost ways to market your business right now. (more…)
Remember the line, “If you build it, they will come,” from the Field of Dreams movie? Sadly, too many of Boomers have that same mantra about their website. Build a website and the visitors will flow through the door. Not so much.
Building a website is step one to getting found online. Without a website, you have nowhere to send customers or prospects to learn more about your products and services. (more…)
Being different can make people cross the street when they see you coming. It can also cause people to remember you. What you want to make certain, is that they remember you for the right reason.
That is when being different is good.