The Girl Effect – Small Ideas Big Impact
It’s an interesting concept, The Girl Effect, how a small idea can have a big impact. If you’ve never heard of The Girl Effect, you’re in for a treat. Watch one of their videos like the one here, and you’ll see what I mean.
The concept got me thinking. The Girl Effect is like throwing a pebble in a calm pond and watching the concentric ripples spread across the water from the point of impact. The ripple effect, right? Same thing, small ideas big impact.
It seems to me, that small businesses with no budget should think of their marketing the same way. Rather than do nothing to promote the business, a series of small ideas can create a seriously big impact.
Take for example, the restaurant I’m working with. They are gearing up to open in another eight weeks from now. And wisely, they are beginning their marketing efforts now, before the doors even open. (Hint, hint to any other restaurants out their looking to open. Call me…)
Fear of Success Leads to Failure
I keep making the same mistake and have to ask myself why.
Now you may have been told that the definition of insanity is doing the same thing over and over and expecting a different result. Yet, how easy it becomes to stay in your rut because somehow that rut seems safer, familiar even comforting as compared to climbing out and continuing on your way.
A professor once told me that the thing people fear most is change. Well, change and public speaking. Blogs have made public speaking easy for anyone with a keyboard. But change is another animal all together.
So how do we reverse failure and change our path?
While I don’t want to get into a debate about the virtues of either being a stay at home mom vs. a working mom, I do find myself in a dilema.
I was a stay at home mom for 13 years beginning when my first child was around 18 months old. I didn’t originally choose to be a stay at home mom. I chose to continue working. Little did I know that being a working mom would equate to tremendous stress and guilt for me. I still remember crying and asking my husband if he would mind if I quit my job to stay home with our son. Asking, because it meant a loss of income that he would have to make up, which meant more stress for him. (more…)