Reputation Management and Local Search
In my consulting practice at ikalynn (shameless plug) the first service that we offer new clients is what we call a Local Search Campaign.
In a nutshell, a local search marketing campaign applies the concept behind the old telephone directory to the new online model of searching for a business. Fifteen years ago, customers always looked to a phone directory to find local businesses to engage. But a paradigm shift occurred in how we all search for information which has resulted in the death of the telephone book and many other print media types. We all know that new model is the internet.
However, the impact of the internet on the print media industry is not actually what this post is about. It’s merely background for the real story.









