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admin has been a member since November 5th 2008, and has created 1 posts from scratch.

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Reputation Management

Reputation Management and Local Search

Reputation ManagementIn my consulting practice at ikalynn (shameless plug) the first service that we offer new clients is what we call a Local Search Campaign.

In a nutshell, a local search marketing campaign applies the concept behind the old telephone directory to the new online model of searching for a business. Fifteen years ago, customers always looked to a phone directory to find local businesses to engage. But a paradigm shift occurred in how we all search for information which has resulted in the death of the telephone book and many other print media types. We all know that new model is the internet.

However, the impact of the internet on the print media industry is not actually what this post is about. It’s merely background for the real story.

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YouTube Marketing

youtube marketingVideo Marketing is YouTube Marketing

Lately I have found myself speaking at groups on the topic of online video marketing with YouTube.

Now YouTube marketing is not the only venue where a savvy business person can utilize video marketing shorts but it is the big dog and here are a few reasons why.

YouTube is the #3 ranked website today. Google, the #1 website on the internet bought YouTube in 2006. A very good move on their part. You know that Google is a Search Engine, a website where people go to search for anything and everything. But what you may not realize is that YouTube is a search engine too.

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The 80 20 Rule Defined

There is no better way on earth of assuring your success than following the 80 20 rule

the 80 20 ruleThe 80 20 rule, also known as the Pareto Principle, is an interesting and proven phenomenon that was discovered by an Italian economist, Vilfredo Pareto, who wrote about his discovery in 1895.

This principle should be a major and standard part of your time management strategy. Yet it amazes me how many people have never heard of the 80 20, or have but don’t bother to put it to use.

Author, entrepreneur and speaker, Brian Tracy, in his well known book, Eat That Frog! calls the 80 20 rule “…one of the most helpful of all concepts of time and life management.” And if Brian Tracy believes it, that’s good enough for me.

But what is the 80 20 rule you ask?

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Black Swan

Last weekend we went to see the Academy Award nominated film, Black Swan.

I had heard it was maybe a little scary and disturbing so I was ready for just about anything and glad that I’d been given a heads up before hand.

The film catches you from the beginning with the relationship between a grown daughter (though you’re not sure at first how old she is) and doting mother that sets an important tone. The director, Darren Aronofsky, often shows Nina, played by Natalie Portman, from just behind the nape of her neck as she walks briskly from place to place in a nervous patter like a bird.

Without going into all the details, Black Swan is really an exercise in watching someone go insane. The viewer isn’t sure what’s real anymore by the end of the film which of course makes us think that much harder about what we’ve seen.

It’s a very clever, disturbing and sad story brought to life so visually by a well cast Barbara Hershey,  Winona Ryder, Mila Kunis and Natalie Portman.  Ms. Portman is  the absolute front runner for an Academy Award for this performance. She was stunning. You would know what’s happening to her character even if this had been a silent movie.

The King’s Speech

kings speechThe King’s Speech

Movie Review

I had the good fortune to see The King’s Speech this afternoon. A 1:15 PM first showing of the day was very full with a mostly baby boomer audience who obviously wanted to see this Weinstein Company film that has received 4 Screen Actors Guild and 7 Golden Globe Nominations.

The film stars Colin Firth as the Duke of York and Helena Bonham Carter as his wife Elizabeth. King George V’s younger son suffers from a terrible stammer that becomes more severe when he has to make public speeches, a part of his life he simply cannot avoid.

His sympathetic wife looks for an expert to help him and finally stumbles upon Lionel Logue played by Geoffrey Rush.

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